Proper planning and implementation of marketing campaigns is essential for the sustainable success of a sports betting company. Each betting operation has different phases, each of which requires its own marketing approach, e.g. winning new customers, reactivating the old customer base, managing high rollers, gaining market shares in strategic regions or countries, etc. The marketing

Nowadays, founding a sports betting company is a real feat that can hardly be managed alone. In order to assert oneself in the market, strategic partnerships are required – above all with platform providers and odds providers. In addition, it must be strategically assessed to what extent it makes sense to outsource certain processes, such

The year 2020 presented us all with unexpected challenges. Challenges that have driven us to adapt, to develop further and to break new ground. We are proud to have mastered this crisis so successfully as a team and as a family. We have been able to use the past months intensively to further develop our

“A company’s employees are its greatest asset and your people are your product“This well-known quote from Richard Branson is of course particularly true for companies in the sports betting industry. The team represents the backbone of a sports betting company. It is the skills, knowledge and experience of the employees that contribute at least as