Efficient marketing represents both the path to success and a special challenge for sports betting providers. In addition to a correspondingly attractive sports betting offer, targeted advertising is essential for creating brand awareness and acquiring new customers. Note: The legal requirements for gambling advertising differ depending on the respective market and in many cases require

Sports betting has fully arrived in digitalization. More than ever, providers need to be able to adapt to rapidly changing trends; nowadays, it is no longer enough to simply start a sports betting platform to earn money. Flexibility, compliance and the ability to grow are the future of sports betting. With growing business and experience

While almost all major sporting events have been affected by Covid-19, the sports betting industry faces a serious challenge. The strong uncertainty in revenue makes it increasingly difficult for operators to make it through this challenging time. The ongoing corona crisis is not only affecting existing sports betting providers – it is also making the

With the second wave of the coronavirus, which has already led to renewed lockdowns in many countries, the challenges for the sports betting industry are entering the second round. Providers are again confronted with event cancellations, which can severely restrict the betting offer, as well as the access to local betting shops. It is therefore