Targeted advertising is arguably one of the most crucial factors for a sports betting operator’s success. Modern sports betting marketing measures are designed to increase a (potential) customer’s intention to place bets as well as the awareness of the different opportunities to do so. Therefore sports betting advertising can play an important role in driving

The fact that in many markets over 90% of bets are already being placed on the smartphone shows that the modern sports betting industry can no longer get by without an online- / mobile-first approach. One of the greatest challenges in this context, however, is the flow of money. Because only when smooth and reliable

Sports betting has fully arrived in digitalization. Providers have to adapt to changing trends faster than ever and, due to the market situation. It is no longer enough to simply start a sports betting platform like any other in order to earn money. Flexibility, compliance, modern frontends and the opportunity to grow are what’s needed

Every beginning is difficult – that’s also true for starting a sports betting business. That’s why as a prospective sports betting provider it is all the more important to ask the right questions right from the beginning in order to position yourself correctly. The following 5 questions form the basis for a successful sports betting