NEWS

Here you find the latest news and interesting articles about the iGaming industry. To find answers to specific questions about the sports betting industry simply get in touch by filling out the form below.

The role of customer communication in sports betting

Professional and targeted communication with their own customers is of the utmost importance for companies in all industries. For building and maintaining a customer relationship, however, the way of communication is crucial, as it influences how satisfied the customer is and how good the relationship is that binds him to the company. This article will

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Customer segmentation in sports betting

In the sports betting business, the relationship with the customer is essential for the success of a company. Every customer is different and unique – and that is how they want to be treated. This is true in marketing as well as in the offer of the sports betting platform. But as a sports betting

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Player motivation: why do players bet?

A sports betting provider lives from its customers – because where there is no customer, there is no bet. But in order to be able to convince the customers of your own offer, it is important to know and understand the player motivation and why they bet. In this context, the main question is what

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4 mistakes to avoid as a sports betting company

Becoming successful as a sports betting company these days is a challenge that few providers are up to. It is all the more important to avoid critical mistakes that could stand in the way of the success of your own operation. The following article highlights 4 of the most common mistakes betting companies make that

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The role of customer communication in sports betting

Professional and targeted communication with their own customers is of the utmost importance for companies in all industries. For building and maintaining a customer relationship, however, the way of communication is crucial, as it influences how satisfied the customer is and how good

read more

Customer segmentation in sports betting

In the sports betting business, the relationship with the customer is essential for the success of a company. Every customer is different and unique – and that is how they want to be treated. This is true in marketing as well as in

read more

Player motivation: why do players bet?

A sports betting provider lives from its customers – because where there is no customer, there is no bet. But in order to be able to convince the customers of your own offer, it is important to know and understand the player motivation

read more

4 mistakes to avoid as a sports betting company

Becoming successful as a sports betting company these days is a challenge that few providers are up to. It is all the more important to avoid critical mistakes that could stand in the way of the success of your own operation. The following

read more

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