NEWS
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The role of customer communication in sports betting
Professional and targeted communication with their own customers is of the utmost importance for companies in all industries. For building and maintaining a customer relationship, however, the way of communication is crucial, as it influences how satisfied the customer is and how good the relationship is that binds him to the company. This article will

Customer segmentation in sports betting
In the sports betting business, the relationship with the customer is essential for the success of a company. Every customer is different and unique – and that is how they want to be treated. This is true in marketing as well as in the offer of the sports betting platform. But as a sports betting

Player motivation: why do players bet?
A sports betting provider lives from its customers – because where there is no customer, there is no bet. But in order to be able to convince the customers of your own offer, it is important to know and understand the player motivation and why they bet. In this context, the main question is what

4 mistakes to avoid as a sports betting company
Becoming successful as a sports betting company these days is a challenge that few providers are up to. It is all the more important to avoid critical mistakes that could stand in the way of the success of your own operation. The following article highlights 4 of the most common mistakes betting companies make that

The role of customer communication in sports betting
Professional and targeted communication with their own customers is of the utmost importance for companies in all industries. For building and maintaining a customer relationship, however, the way of communication is crucial, as it influences how satisfied the customer is and how good

Customer segmentation in sports betting
In the sports betting business, the relationship with the customer is essential for the success of a company. Every customer is different and unique – and that is how they want to be treated. This is true in marketing as well as in

Player motivation: why do players bet?
A sports betting provider lives from its customers – because where there is no customer, there is no bet. But in order to be able to convince the customers of your own offer, it is important to know and understand the player motivation

4 mistakes to avoid as a sports betting company
Becoming successful as a sports betting company these days is a challenge that few providers are up to. It is all the more important to avoid critical mistakes that could stand in the way of the success of your own operation. The following