Being successful also means knowing how to measure your own success – in the words of Archimedes: “Measure everything that can be measured and make everything measurable that cannot be measured.” Each betting operation has different phases, each of which requires its own marketing approach, e.g. winning new customers, reactivating the old customer base, managing … Read more
A sports betting provider makes a living from his customers – no customers means no bets. But in order to make them bet with you instead of the competition, you need to first understand your customers‘ needs. The betting provider has the task of designing his offer according to the preferences of the customers and … Read more
Austrian iGaming platform provider Arland expands the offering of its software Bookmaker NEXT with the esports iFrame from Oddin. This latest integration shows the flexibility of Arland’s proprietary betting platform and its potential for creating modern and innovative iGaming solutions. “Our partners across the globe are aware of the potential represented by esports, one of … Read more
Proper planning and implementation of marketing campaigns is essential for the sustainable success of a sports betting company. Each betting operation has different phases, each of which requires its own marketing approach, e.g. winning new customers, reactivating the old customer base, managing high rollers, gaining market shares in strategic regions or countries, etc. The marketing … Read more
Nowadays, founding a sports betting company is a real feat that can hardly be managed alone. In order to assert oneself in the market, strategic partnerships are required – above all with platform providers and odds providers. In addition, it must be strategically assessed to what extent it makes sense to outsource certain processes, such … Read more
“A company’s employees are its greatest asset and your people are your product“This well-known quote from Richard Branson is of course particularly true for companies in the sports betting industry. The team represents the backbone of a sports betting company. It is the skills, knowledge and experience of the employees that contribute at least as … Read more
Efficient marketing represents both the path to success and a special challenge for sports betting providers. In addition to a correspondingly attractive sports betting offer, targeted advertising is essential for creating brand awareness and acquiring new customers. Note: The legal requirements for gambling advertising differ depending on the respective market and in many cases require … Read more
While almost all major sporting events have been affected by Covid-19, the sports betting industry faces a serious challenge. The strong uncertainty in revenue makes it increasingly difficult for operators to make it through this challenging time. The ongoing corona crisis is not only affecting existing sports betting providers – it is also making the … Read more
With the second wave of the coronavirus, which has already led to renewed lockdowns in many countries, the challenges for the sports betting industry are entering the second round. Providers are again confronted with event cancellations, which can severely restrict the betting offer, as well as the access to local betting shops. It is therefore … Read more