Successful marketing in sports betting aims to win the right customers and keep them active on your platform for as long as possible – in short: to reach the highest possible level of engagement. In order to achieve this, it is necessary to address the customers appropriately in the various phases of their activity and … Read more
The fact that in many markets over 90% of bets are already being placed on the smartphone shows that the modern sports betting industry can no longer get by without an online- / mobile-first approach. One of the greatest challenges in this context, however, is the flow of money. Because only when smooth and reliable … Read more
Sports betting has fully arrived in digitalization. Providers have to adapt to changing trends faster than ever and, due to the market situation. It is no longer enough to simply start a sports betting platform like any other in order to earn money. Flexibility, compliance, modern frontends and the opportunity to grow are what’s needed … Read more
Every beginning is difficult – that’s also true for starting a sports betting business. That’s why as a prospective sports betting provider it is all the more important to ask the right questions right from the beginning in order to position yourself correctly. The following 5 questions form the basis for a successful sports betting … Read more
The turnover achieved by a sports betting provider depends on many factors. However, the most important factor is always the customer and how long they remain loyal to the company. In order to understand your profit as a betting operator, you must first understand the value of your customers. Only then will you be able … Read more
You can find part one of this article here: “Sports betting around the world – Part 1: Europe, Middle East, Africa” Sports betting has been part of our culture since ancient times. However, a lot has changed from the days when gamblers bet on gladiatorial fights to when gamblers nowadays are betting online from the … Read more
Sports betting has been part of our culture since ancient times. However, a lot has changed from the days when gamblers bet on gladiatorial fights to when gamblers nowadays are betting online from the comfort of their couches. According to a study, the global online gambling and betting market was valued at $ 50 billion … Read more
After the sports betting industry was hit by the global pandemic in 2020, one year later it is now possible to make clear statements about its actual effects and the trends for the coming years. Event cancellations, closings of local betting shops and loss of income for many people presented the sports betting and gambling … Read more
In order to gain a foothold in a competitive market like the sports betting industry, it is no longer enough to just launch a website and hope for customers. It is usually very difficult for a new bookmaker to enter the market with products that are very similar or identical to the established competition. Because … Read more
After Counter-Strike: Global Offensive and Rocket League broke player records last year and the streaming platforms Twitch and YouTube recorded a considerable increase in viewership, it is becoming increasingly clear that the eSports market has long ceased to be a mere addition to the offer for gaming providers, but is an absolute necessity in the … Read more