In a market where customer data is the most valuable asset, it is often a major challenge for sports betting companies to ensure that it is handled professionally. As the sports betting market grows and matures exponentially, the topic of KYC remains relevant for operators. The big challenge is to use the right strategies to

Professional and targeted communication with their own customers is of the utmost importance for companies in all industries. For building and maintaining a customer relationship, however, the way of communication is crucial, as it influences how satisfied the customer is and how good the relationship is that binds him to the company. This article will

In the sports betting business, the relationship with the customer is essential for the success of a company. Every customer is different and unique – and that is how they want to be treated. This is true in marketing as well as in the offer of the sports betting platform. But as a sports betting

A sports betting provider lives from its customers – because where there is no customer, there is no bet. But in order to be able to convince the customers of your own offer, it is important to know and understand the player motivation and why they bet. In this context, the main question is what