Becoming successful as a sports betting company these days is a challenge that few providers are up to. It is all the more important to avoid critical mistakes that could stand in the way of the success of your own operation. The following article highlights 4 of the most common mistakes betting companies make that

With its entry into force on July 1, the State Treaty on Gambling between the 16 German federal states creates national framework conditions for the organization of gambling, including sports betting and online casinos.   Gambling has been a highly controversial topic in Germany for many years. Since the entry into force of the first

Affiliate marketing has long been a well-known strategy for gaining reach and customers as a sports betting provider. What is less well known, however, is the use of agents, which differs from affiliates in some ways, but has just as much potential as a marketing strategy. The following article is intended to describe the use

Successful marketing in sports betting aims to win the right customers and keep them active on your platform for as long as possible – in short: to reach the highest possible level of engagement. In order to achieve this, it is necessary to address the customers appropriately in the various phases of their activity and