News from the sports betting industry
In order to gain a foothold in a competitive market like the sports betting industry, it is no longer enough to just launch a website and hope for customers. It is usually very difficult for a new bookmaker to enter the market with products that are very similar or identical to the established competition. Because … Read more
After Counter-Strike: Global Offensive and Rocket League broke player records last year and the streaming platforms Twitch and YouTube recorded a considerable increase in viewership, it is becoming increasingly clear that the eSports market has long ceased to be a mere addition to the offer for gaming providers, but is an absolute necessity in the … Read more
Being successful also means knowing how to measure your own success – in the words of Archimedes: “Measure everything that can be measured and make everything measurable that cannot be measured.” Each betting operation has different phases, each of which requires its own marketing approach, e.g. winning new customers, reactivating the old customer base, managing … Read more
A sports betting provider makes a living from his customers – no customers means no bets. But in order to make them bet with you instead of the competition, you need to first understand your customers‘ needs. The betting provider has the task of designing his offer according to the preferences of the customers and … Read more
Austrian iGaming platform provider Arland expands the offering of its software Bookmaker NEXT with the esports iFrame from Oddin. This latest integration shows the flexibility of Arland’s proprietary betting platform and its potential for creating modern and innovative iGaming solutions. “Our partners across the globe are aware of the potential represented by esports, one of … Read more
Proper planning and implementation of marketing campaigns is essential for the sustainable success of a sports betting company. Each betting operation has different phases, each of which requires its own marketing approach, e.g. winning new customers, reactivating the old customer base, managing high rollers, gaining market shares in strategic regions or countries, etc. The marketing … Read more
Nowadays, founding a sports betting company is a real feat that can hardly be managed alone. In order to assert oneself in the market, strategic partnerships are required – above all with platform providers and odds providers. In addition, it must be strategically assessed to what extent it makes sense to outsource certain processes, such … Read more
The year 2020 presented us all with unexpected challenges. Challenges that have driven us to adapt, to develop further and to break new ground. We are proud to have mastered this crisis so successfully as a team and as a family. We have been able to use the past months intensively to further develop our … Read more
“A company’s employees are its greatest asset and your people are your product“This well-known quote from Richard Branson is of course particularly true for companies in the sports betting industry. The team represents the backbone of a sports betting company. It is the skills, knowledge and experience of the employees that contribute at least as … Read more
Efficient marketing represents both the path to success and a special challenge for sports betting providers. In addition to a correspondingly attractive sports betting offer, targeted advertising is essential for creating brand awareness and acquiring new customers. Note: The legal requirements for gambling advertising differ depending on the respective market and in many cases require … Read more