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Sports betting bonus marketing: Analysing the customer lifecycle

The turnover achieved by a sports betting provider depends on many factors. However, the most important factor is always the customer and how long they remain loyal to the company. In order to understand your profit as a betting operator, you must first understand the value of your customers. Only then will you be able

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Sports betting around the world – Part 2: Asia, USA, South America

You can find part one of this article here: “Sports betting around the world – Part 1: Europe, Middle East, Africa” Sports betting has been part of our culture since ancient times. However, a lot has changed from the days when gamblers bet on gladiatorial fights to when gamblers nowadays are betting online from the

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Sports betting in the corona crisis: A future outlook

After the sports betting industry was hit by the global pandemic in 2020, one year later it is now possible to make clear statements about its actual effects and the trends for the coming years. Event cancellations, closings of local betting shops and loss of income for many people presented the sports betting and gambling

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