In order to gain a foothold in a competitive market like the sports betting industry, it is no longer enough to just launch a website and hope for customers. It is usually very difficult for a new bookmaker to enter the market with products that are very similar or identical to the established competition. Because

After Counter-Strike: Global Offensive and Rocket League broke player records last year and the streaming platforms Twitch and YouTube recorded a considerable increase in viewership, it is becoming increasingly clear that the eSports market has long ceased to be a mere addition to the offer for gaming providers, but is an absolute necessity in the

Being successful also means knowing how to measure your own success – in the words of Archimedes: “Measure everything that can be measured and make everything measurable that cannot be measured.” Each betting operation has different phases, each of which requires its own marketing approach, e.g. winning new customers, reactivating the old customer base, managing

A sports betting provider makes a living from his customers – no customers means no bets. But in order to make them bet with you instead of the competition, you need to first understand your customers‘ needs. The betting provider has the task of designing his offer according to the preferences of the customers and